Getting inside the head of a self-proclaimed design mastermind

I recently stumbled upon a very interesting online portfolio: www.iamboey.com.

It’s a minimalist site, in every sense of the word, but I like it. Your three options are to look at his journal (a set of interesting, albeit random comics), the news he was featured in, and, perhaps most interestingly, his coffee cup art.

This last one about drawing pictures on coffee cups really struck a chord with me—something that is not only incredibly creative but incredibly smart as well. How many people do you think take part in this craft? Turns out, after a little further investigation, he’s not the only one…but probably not many. He is taking an activity that thousands of people do both for a living and for fun—drawing—and turning into a unique product that appeals to a niche market.

The wheels in my mind kept turning: I’m a graphic/web designer among, literally, thousands of other graphic/web designers. The competition is definitely steep now that everyone and their mother is a “graphic designer”. So the question we need to be asking ourselves is: How can I make my product unique, and thus, appeal to people that would have otherwise looked past my services?

What other niche products exist out there?